About the project

We were tasked with creating a campaign to promote the latest Samsung Smart TV, featuring the iconic T-rex from Samsung’s previous Smart TV campaign. At a time when Augmented Reality (AR) was gaining popularity, we developed an installation that allowed visitors to interact with a life-sized T-rex through AR. With a simple button press, visitors found themselves face-to-face with the colossal T-rex, resulting in creative and humorous reactions. The engaging experience prompted people to capture and share these moments, generating widespread attention and social media posts.

Client | Samsung
Creative Director | Mehdi Assem
Production | Beam Systems
Animation | Mickey Did It
Sound Design | Sounds Like A Plan