About the project

Celebrating HP’s 75 years, our project marks a dynamic collaboration with Mr.Beam Studio. Unveiling an ambitious plan in both hardware and execution, we seamlessly blend live action with projection mapping, achieving a unique visual experience. The continuous camera motion enhances the immersive journey, crafting an unforgettable narrative for HP’s milestone anniversary. Join us in commemorating HP’s legacy through this innovative fusion of technology and creativity.

Credits:
Client | HP
Agency | TBWA New York
Creation | Mr.Beam
Creative Producer | Mehdi Assem
Animation | Mr.Beam & Mickey Did It
Music & Sound Design | Roel Slootman