About the project

Roche – Xproject unfolds as a narrative featuring 600+ women sharing their health experiences, narratives that distinguish them from the healthcare they require. Consequently, women currently encounter disparities in treatment, care, and healthcare access. It is imperative to delve into biological distinctions to comprehend women’s health thoroughly, considering their clinical attributes and individual requirements. It’s time to dismantle cultural and societal hurdles preventing women from receiving the entitled care they deserve.

Client | Roche
Agency | Hello Monday
Creative Producer | Mehdi Assem
Animation | Kabo Lam
Sound Design | Pieter Bokhorst